Business Class: The Series

ASSIGNMENT

Small business owners need help, but the problem is good help can be really hard to find. We tried to make that a little easier.


VISION

This started as a Netflix pitch. When that fell apart during the pandemic, we found another way. American Express had everything small business owners needed - advice, insights, real answers - but it was buried on their site, impossible to find.

We developed a documentary series with Suneel Gupta interviewing the best entrepreneurs on the planet. Real conversations, paired with social content.

The goal: make help easier to find, and make it worth watching.

Alexis Ohanian, Co-Founder Reddit

Rebecca Cohen, Founder LoveShackFancy

Adair Curtis, Co-Founder JSN Studio

Alli Webb, Co-Founder Drybar

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AMEX