Business Class: The Series
ASSIGNMENT
Small business owners need help, but the problem is good help can be really hard to find. We tried to make that a little easier.
VISION
This started as a Netflix pitch. When that fell apart during the pandemic, we found another way. American Express had everything small business owners needed - advice, insights, real answers - but it was buried on their site, impossible to find.
We developed a documentary series with Suneel Gupta interviewing the best entrepreneurs on the planet. Real conversations, paired with social content.
The goal: make help easier to find, and make it worth watching.
Alexis Ohanian, Co-Founder Reddit
Rebecca Cohen, Founder LoveShackFancy
Adair Curtis, Co-Founder JSN Studio
Alli Webb, Co-Founder Drybar