Apple
ASSIGNMENT
Craft digital and social experiences that connected with people. Utility provided creative direction and strategic design for App Store, Arcade, and Apple Pay — helping millions engage with a brand they love.
Partnership announcement with e-wallet provider MerPay. Ran in Asian markets.
Fun, playful social work across online, DOOH, and in-store.
Partnership announcement with e-wallet provider Pay. Ran in Asian markets.
Social announcing the 2024 AppStore Award winners.
Animation bumper designed to introduce Apple Arcade - capturing the service's fun, accessible energy and setting the visual tone for what players were about to experience.
How-to video series for Pay showcasing new features.
Rich media update for App Store Spotlight.
Announcement video for AppStore launching on Weibo, China's answer to X.
Social video announcing the 2023 AppStore awards are here.
In-store display for summer campaign.