Acura
Monterey Car Week
A week of live content from one of America's most prestigious car shows.
- Client
- Acura
- What we did
- Content production, live social
The Story
Monterey Car Week is one of the most prestigious car shows in America. Acura needed boots on the ground.
What We Made
Six of us drove up. We also decided to bring a couple of NSX supercars, and shot the drive itself on the way.
Then a week of shooting, cutting and publishing live from the show floor.
The Outcome
Acura fans got the show as it happened instead of a recap two weeks later.
We burned rubber and a couple of hard drives.