Acura
Beat That
A television commercial turned into a playable racing game, with six eras of cars, graphics and music.
- Client
- Acura
- What we did
- Creative direction, design, interactive
The Story
Acura's Less Talk, More Drive campaign had a spot called Beat That. It ran, people liked it, and then it was over, which is what happens to commercials.
The idea underneath it was a challenge. Challenges are more fun when you can actually take them.
What We Made
Beat That, a racing game built out of the commercial and played in a browser on your phone.
Six levels, six cars, and the part that makes it work: the graphics and the music shift to match the gaming era of whatever you're driving. Get in an older car and the game around you gets older too, right down to the soundtrack.
It's a history of Acura disguised as a racing game, and nobody has to be told that's what it is.
The Outcome
The spot asked a question and then ended. The game let people answer it, as many times as they wanted.
It is still online, which is more than most campaign work can say.