Apple
AppStore
One video for the AppStore that became a couple years of work.
- Client
- Apple
- What we did
- Creative direction, strategic design, video, social
- Support
- Squad 47 Films
The Story
The App Store needed a video to announce the 2023 App Store Awards. One video. That was the entire brief.
What We Made
We made the video. Then we made everything that came out of it.
The concept we landed on got nicknamed the dancing chiclet, which is usually a sign an idea is working, and it turned out to travel further than a single announcement. It carried across AppStore and Apple Arcade in video and in digital marketing.
The Outcome
The one-off became a series. Applied across digital marketing, the work drove a 35% increase in engagement.