Target

ASSIGNMENT

Made For U campaign — help college students deck out their dorms on a budget. Social content, product strategy, and messaging built to connect with Gen Z where they actually spend their time and money.

STEP 1

Sign Up

To get the word out, we partnered with soon-to-be college freshmen @aspynovard, @kevondroniak, and @madewin.
They showed how the Styler could make the transition to roommate life easier — and a lot more personal.

HOW IT WORKS

STEP 2

Take a Fun Quiz

We built a quick personality quiz that sorted you into one of six types: Bad Bae, Chic Geek, Crunchy Crusader, Culture Vulture, Entrepreneur, or Socialus Maximus.

Each generated a custom dorm design pulled from over 400 products and brand collaborations. The real win? You could share your results with your roommate — breaking the ice and aligning on style before you ever met.